That is the cool tagline for the new and very unique web directory, BigWebLinks.com. Directories are generally sorted alphabetically, or by page rank, or by entry date, or something similar. This new directory, however, is sorted by bid amount. That could get very interesting, watching all the different sites in there bid for position!
And I do have to say that I love the layout of the site - I really like the people up at the top of the pages!
We need to keep our eyes on this one - could be a fun watch, like internet tennis or something!